diff --git a/Makefile b/Makefile
index 8aa7439..ba12877 100644
--- a/Makefile
+++ b/Makefile
@@ -12,3 +12,8 @@ build:
 .PHONY: setup
 setup:
 	git config core.hooksPath etc/githooks
+
+case=example
+.PHONY: render
+render:
+	bash -c "go run cmd/org/org.go testdata/$(case).org html |& html2text"
diff --git a/README.org b/README.org
index 24d4d64..af67a39 100644
--- a/README.org
+++ b/README.org
@@ -2,6 +2,21 @@ A basic org-mode parser in go
 * motivation
 - have a org-mode AST to play around with building an org-mode language server
 - hopefully add reasonable org-mode support to hugo - sadly [[https://github.com/chaseadamsio/goorgeous][goorgeous]] is broken & abandoned
+* next
+- hugo frontmatter - see https://gohugo.io/content-management/front-matter/
+- captions: images, tables & blocks
+- blocks: highlighted src code, blockquote
+- basic tables
+* later
+- affiliated keywords
+  see org-element.el - org-element-affiliated-keywords
+- keywords: support both multi (e.g. LINK, TODO) & normal (e.g. AUTHOR, TITLE) keywords
+- links based on #+LINK
+- includes https://orgmode.org/manual/Include-files.html
+  could be used to have a single org file (ignored via hugo ignoreFiles) and then for each post a file including the relevant headline
+- tables
+  colgroups https://orgmode.org/worg/org-tutorials/tables.html
+- org-entities replacement: see org-entities-help
 * resources
 - syntax
   - https://orgmode.org/worg/dev/org-syntax.html
diff --git a/cmd/org/org.go b/cmd/org/org.go
index c5c11ba..63315de 100644
--- a/cmd/org/org.go
+++ b/cmd/org/org.go
@@ -7,6 +7,10 @@ import (
 	"os"
 	"strings"
 
+	"github.com/alecthomas/chroma"
+	"github.com/alecthomas/chroma/formatters/html"
+	"github.com/alecthomas/chroma/lexers"
+	"github.com/alecthomas/chroma/styles"
 	"github.com/niklasfasching/org"
 )
 
@@ -14,7 +18,7 @@ func main() {
 	log.SetFlags(0)
 	if len(os.Args) < 3 {
 		log.Println("USAGE: org FILE OUTPUT_FORMAT")
-		log.Fatal("supported output formats: org")
+		log.Fatal("supported output formats: org, html")
 	}
 	bs, err := ioutil.ReadFile(os.Args[1])
 	if err != nil {
@@ -24,8 +28,24 @@ func main() {
 	switch strings.ToLower(os.Args[2]) {
 	case "org":
 		out = org.NewDocument().Parse(r).Write(org.NewOrgWriter()).String()
+	case "html":
+		writer := org.NewHTMLWriter()
+		writer.HighlightCodeBlock = highlightCodeBlock
+		out = org.NewDocument().Parse(r).Write(writer).String()
 	default:
 		log.Fatal("Unsupported output format")
 	}
 	log.Println(out)
 }
+
+func highlightCodeBlock(source, lang string) string {
+	var w strings.Builder
+	l := lexers.Get(lang)
+	if l == nil {
+		l = lexers.Fallback
+	}
+	l = chroma.Coalesce(l)
+	it, _ := l.Tokenise(nil, source)
+	_ = html.New().Format(&w, styles.Get("friendly"), it)
+	return w.String()
+}
diff --git a/html.go b/html.go
new file mode 100644
index 0000000..97b8d35
--- /dev/null
+++ b/html.go
@@ -0,0 +1,262 @@
+package org
+
+import (
+	"fmt"
+	"html"
+	"path"
+	"strings"
+)
+
+type HTMLWriter struct {
+	stringBuilder
+	HighlightCodeBlock func(source, lang string) string
+}
+
+var emphasisTags = map[string][]string{
+	"/":   []string{"<em>", "</em>"},
+	"*":   []string{"<strong>", "</strong>"},
+	"+":   []string{"<del>", "</del>"},
+	"~":   []string{"<code>", "</code>"},
+	"=":   []string{`<code class="verbatim">`, "</code>"},
+	"_":   []string{`<span style="text-decoration: underline;">`, "</span>"},
+	"_{}": []string{"<sub>", "</sub>"},
+	"^{}": []string{"<super>", "</super>"},
+}
+
+var listTags = map[string][]string{
+	"+":      []string{"<ul>", "</ul>"},
+	"-":      []string{"<ul>", "</ul>"},
+	"*":      []string{"<ul>", "</ul>"},
+	"number": []string{"<ol>", "</ol>"},
+	"letter": []string{"<ol>", "</ol>"},
+}
+
+func NewHTMLWriter() *HTMLWriter {
+	return &HTMLWriter{
+		HighlightCodeBlock: func(source, lang string) string { return html.EscapeString(source) },
+	}
+}
+
+func (w *HTMLWriter) emptyClone() *HTMLWriter {
+	wcopy := *w
+	wcopy.stringBuilder = stringBuilder{}
+	return &wcopy
+}
+
+func (w *HTMLWriter) before(d *Document) {}
+
+func (w *HTMLWriter) after(d *Document) {
+	fs := d.Footnotes
+	if len(fs.Definitions) == 0 {
+		return
+	}
+	w.WriteString(`<div id="footnotes">` + "\n")
+	w.WriteString(`<h1 class="footnotes-title">` + fs.Title + `</h1>` + "\n")
+	w.WriteString(`<div class="footnote-definitions">` + "\n")
+	for _, name := range fs.Order {
+		w.writeNodes(fs.Definitions[name])
+	}
+	w.WriteString("</div>\n</div>\n")
+}
+
+func (w *HTMLWriter) writeNodes(ns ...Node) {
+	for _, n := range ns {
+		switch n := n.(type) {
+		case Keyword, Comment:
+			continue
+		case Headline:
+			w.writeHeadline(n)
+		case Block:
+			w.writeBlock(n)
+
+		case FootnoteDefinition:
+			w.writeFootnoteDefinition(n)
+
+		case List:
+			w.writeList(n)
+		case ListItem:
+			w.writeListItem(n)
+
+		case Table:
+			w.writeTable(n)
+		case TableHeader:
+			w.writeTableHeader(n)
+		case TableRow:
+			w.writeTableRow(n)
+		case TableSeparator:
+			w.writeTableSeparator(n)
+
+		case Paragraph:
+			w.writeParagraph(n)
+		case HorizontalRule:
+			w.writeHorizontalRule(n)
+		case Line:
+			w.writeLine(n)
+
+		case Text:
+			w.writeText(n)
+		case Emphasis:
+			w.writeEmphasis(n)
+		case Linebreak:
+			w.writeLinebreak(n)
+		case RegularLink:
+			w.writeRegularLink(n)
+		case FootnoteLink:
+			w.writeFootnoteLink(n)
+		default:
+			if n != nil {
+				panic(fmt.Sprintf("bad node %#v", n))
+			}
+		}
+	}
+}
+
+func (w *HTMLWriter) writeLines(lines []Node) {
+	for i, line := range lines {
+		w.writeNodes(line)
+		if i != len(lines)-1 && line.(Line).Children != nil {
+			w.WriteString(" ")
+		}
+	}
+}
+
+func (w *HTMLWriter) writeBlock(b Block) {
+	w.WriteString("<code>")
+	lang := ""
+	if len(b.Parameters) >= 1 {
+		lang = b.Parameters[0]
+	}
+	lines := []string{}
+	for _, n := range b.Children {
+		lines = append(lines, n.(Line).Children[0].(Text).Content)
+	}
+	w.WriteString(w.HighlightCodeBlock(strings.Join(lines, "\n"), lang))
+	w.WriteString("</code>\n")
+}
+
+func (w *HTMLWriter) writeFootnoteDefinition(f FootnoteDefinition) {
+	w.WriteString(`<div class="footnote-definition">` + "\n")
+	w.WriteString(fmt.Sprintf(`<sup id="footnote-%s">%s</sup>`, f.Name, f.Name) + "\n")
+	w.writeNodes(f.Children...)
+	w.WriteString("</div>\n")
+}
+
+func (w *HTMLWriter) writeHeadline(h Headline) {
+	w.WriteString(fmt.Sprintf("<h%d>", h.Lvl))
+	w.writeNodes(h.Title...)
+	w.WriteString(fmt.Sprintf("</h%d>\n", h.Lvl))
+	w.writeNodes(h.Children...)
+}
+
+func (w *HTMLWriter) writeText(t Text) {
+	w.WriteString(html.EscapeString(t.Content))
+}
+
+func (w *HTMLWriter) writeEmphasis(e Emphasis) {
+	tags, ok := emphasisTags[e.Kind]
+	if !ok {
+		panic(fmt.Sprintf("bad emphasis %#v", e))
+	}
+	w.WriteString(tags[0])
+	w.writeNodes(e.Content...)
+	w.WriteString(tags[1])
+}
+
+func (w *HTMLWriter) writeLinebreak(l Linebreak) {
+	w.WriteString("<br>\n")
+}
+
+func (w *HTMLWriter) writeFootnoteLink(l FootnoteLink) {
+	name := html.EscapeString(l.Name)
+	w.WriteString(fmt.Sprintf(`<sup class="footnote-reference"><a href="#footnote-%s">%s</a></sup>`, name, name))
+
+}
+
+func (w *HTMLWriter) writeRegularLink(l RegularLink) {
+	url := html.EscapeString(l.URL)
+	descriptionWriter := w.emptyClone()
+	descriptionWriter.writeNodes(l.Description...)
+	description := descriptionWriter.String()
+	switch l.Protocol {
+	case "file": // TODO
+		url = url[len("file:"):]
+		if strings.Contains(".png.jpg.jpeg.gif", path.Ext(l.URL)) {
+			w.WriteString(fmt.Sprintf(`<img src="%s" alt="%s" title="%s" />`, url, description, description))
+		} else {
+			w.WriteString(fmt.Sprintf(`<a href="%s">%s</a>`, url, description))
+		}
+	default:
+		w.WriteString(fmt.Sprintf(`<a href="%s">%s</a>`, url, description))
+	}
+}
+
+func (w *HTMLWriter) writeList(l List) {
+	tags, ok := listTags[l.Kind]
+	if !ok {
+		panic(fmt.Sprintf("bad list kind %#v", l))
+	}
+	w.WriteString(tags[0] + "\n")
+	w.writeNodes(l.Items...)
+	w.WriteString(tags[1] + "\n")
+}
+
+func (w *HTMLWriter) writeListItem(li ListItem) {
+	w.WriteString("<li>")
+	if len(li.Children) == 1 {
+		if p, ok := li.Children[0].(Paragraph); ok {
+			w.writeLines(p.Children)
+		}
+	} else {
+		w.writeNodes(li.Children...)
+	}
+	w.WriteString("</li>\n")
+}
+
+func (w *HTMLWriter) writeLine(l Line) {
+	w.writeNodes(l.Children...)
+}
+
+func (w *HTMLWriter) writeParagraph(p Paragraph) {
+	if len(p.Children) == 1 && p.Children[0].(Line).Children == nil {
+		return
+	}
+	w.WriteString("<p>")
+	w.writeLines(p.Children)
+	w.WriteString("</p>\n")
+}
+
+func (w *HTMLWriter) writeHorizontalRule(h HorizontalRule) {
+	w.WriteString("<hr>\n")
+}
+
+func (w *HTMLWriter) writeTable(t Table) {
+	w.WriteString("<table>")
+	w.writeNodes(t.Header)
+	w.WriteString("<tbody>")
+	w.writeNodes(t.Rows...)
+	w.WriteString("</tbody>\n</table>\n")
+}
+
+func (w *HTMLWriter) writeTableRow(t TableRow) {
+	w.WriteString("\n<tr>\n")
+	for _, column := range t.Columns {
+		w.WriteString("<td>")
+		w.writeNodes(column...)
+		w.WriteString("</td>")
+	}
+	w.WriteString("\n</tr>\n")
+}
+
+func (w *HTMLWriter) writeTableHeader(t TableHeader) {
+	w.WriteString("\n<thead>\n")
+	for _, column := range t.Columns {
+		w.WriteString("<th>")
+		w.writeNodes(column...)
+		w.WriteString("</th>")
+	}
+	w.WriteString("\n</thead>\n")
+}
+
+func (w *HTMLWriter) writeTableSeparator(t TableSeparator) {
+	w.WriteString("\n<tr></tr>\n")
+}
diff --git a/html_test.go b/html_test.go
new file mode 100644
index 0000000..fe2daf2
--- /dev/null
+++ b/html_test.go
@@ -0,0 +1,20 @@
+package org
+
+import (
+	"strings"
+	"testing"
+)
+
+func TestHTMLWriter(t *testing.T) {
+	for _, path := range orgTestFiles() {
+		reader, writer := strings.NewReader(fileString(path)), NewHTMLWriter()
+		actual := NewDocument().Parse(reader).Write(writer).String()
+		expected := fileString(path[:len(path)-len(".org")] + ".html")
+
+		if expected != actual {
+			t.Errorf("%s:\n%s'", path, diff(actual, expected))
+		} else {
+			t.Logf("%s: passed!", path)
+		}
+	}
+}
diff --git a/testdata/example.html b/testdata/example.html
new file mode 100644
index 0000000..1f10157
--- /dev/null
+++ b/testdata/example.html
@@ -0,0 +1,78 @@
+<h1>Motivation</h1>
+<p>To validate the parser we&#39;ll try printing the AST back to org-mode source - if that works we can be kind of sure that the parsing worked. At least I hope so - I would like to get around writing tests for the individual parsing functions... </p>
+<h2>Headlines with TODO status, priority &amp; tags</h2>
+<h3>Headline with todo status &amp; priority</h3>
+<h3>Headline with TODO status</h3>
+<h3>Headline with tags &amp; priority</h3>
+<p>this one is cheating a little as tags are ALWAYS printed right aligned to a given column number...</p>
+<h2>Lists</h2>
+<ul>
+<li>unordered list item 1</li>
+<li><p>unordered list item 2 - with <code>inline</code> <em>markup</em></p>
+<ol>
+<li><p>ordered sublist item 1</p>
+<ol>
+<li>ordered sublist item 1</li>
+<li>ordered sublist item 2</li>
+<li>ordered sublist item 3</li>
+</ol>
+</li>
+<li>ordered sublist item 2</li>
+</ol>
+</li>
+<li><p>unordered list item 3 - and a <a href="https://example.com">link</a> and some lines of text</p>
+<ol>
+<li><p>and another subitem</p>
+<code>echo with a block</code>
+</li>
+<li><p>and another one with a table</p>
+<table>
+<thead>
+<th>a</th><th>b</th><th>c</th>
+</thead>
+<tbody>
+<tr>
+<td>1</td><td>2</td><td>3</td>
+</tr>
+</tbody>
+</table>
+<p>and text with an empty line in between as well!</p>
+</li>
+</ol>
+</li>
+<li>unordered list item 4 </li>
+</ul>
+<h2>Inline</h2>
+<ul>
+<li><em>emphasis</em> and a hard line break <br>
+ see?</li>
+<li><em>.emphasis with dot border chars.</em></li>
+<li><em>emphasis with a slash/inside</em></li>
+<li><em>emphasis</em> followed by raw text with slash /</li>
+<li>-&gt;/not an emphasis/&lt;-</li>
+<li>links with slashes do not become <em>emphasis</em>: <a href="https://somelinkshouldntrenderaccidentalemphasis.com">https://somelinkshouldntrenderaccidentalemphasis.com</a>/ <em>emphasis</em></li>
+<li><span style="text-decoration: underline;">underlined</span> <strong>bold</strong>  <code class="verbatim">verbatim</code> <code>code</code> <del>strikethrough</del></li>
+<li><strong>bold string with an *asterisk inside</strong></li>
+<li><p>links</p>
+<ol>
+<li>regular link <a href="https://example.com">https://example.com</a> link without description</li>
+<li>regular link <a href="https://example.com">example.com</a> link with description</li>
+<li>regular link to a file (image) <img src="my-img.png" alt="file:my-img.png" title="file:my-img.png" /></li>
+</ol>
+</li>
+</ul>
+<h2>Footnotes</h2>
+<ul>
+<li>normal footnote reference <sup class="footnote-reference"><a href="#footnote-1">1</a></sup></li>
+<li>further references to the same footnote should not <sup class="footnote-reference"><a href="#footnote-1">1</a></sup> render duplicates in the footnote list</li>
+<li>also inline footnotes are supported via <code class="verbatim">fn:2:inline definition</code>. But we won&#39;t test that because it would cause the output to look different from the input </li>
+</ul>
+<div id="footnotes">
+<h1 class="footnotes-title">Footnotes</h1>
+<div class="footnote-definitions">
+<div class="footnote-definition">
+<sup id="footnote-1">1</sup>
+<p>Foobar</p>
+</div>
+</div>
+</div>
diff --git a/testdata/example.org b/testdata/example.org
index 90cad73..3460855 100644
--- a/testdata/example.org
+++ b/testdata/example.org
@@ -38,6 +38,7 @@ this one is cheating a little as tags are ALWAYS printed right aligned to a give
 
 ** Inline
 - /emphasis/ and a hard line break \\
+  see?
 - /.emphasis with dot border chars./
 - /emphasis with a slash/inside/
 - /emphasis/ followed by raw text with slash /