diff --git a/demo.py b/demo.py
index 3373e35..88e7554 100755
--- a/demo.py
+++ b/demo.py
@@ -30,20 +30,19 @@ def run():
     ], stderr=DEVNULL)
     #
 
-
-    # 4. create private with_my file and set path to private configuration
-    with_my = 'my_repo/with_my'
-    copy('my_repo/with_my.example', with_my)
-
+    # 4. point my.config to the Hypothesis data
     mycfg_root = abspath('my_repo/mycfg_template')
-    # edit the config and set path to private configuration
-    my = Path(with_my).read_text().replace("MYCFG_DIR = ''", "MYCFG_DIR = '{}'".format(mycfg_root))
-    Path(with_my).write_text(my)
+    init_file = Path(mycfg_root) / 'my/config/__init__.py'
+    init_file.write_text(init_file.read_text().replace(
+        '/path/to/hypothesis/data',
+        hypothesis_backups,
+    ))
     #
 
-    # 5. now we can use it!
+    # 4. now we can use it!
+    os.chdir(my_repo)
 
-    check_call(['my_repo/with_my', 'python3', '-c', '''
+    check_call(['python3', '-c', '''
 import my.hypothesis
 
 pages = my.hypothesis.get_pages()
@@ -54,7 +53,12 @@ for page in islice(pages, 0, 8):
     print('Title: ' + page.title)
     print('{} annotations'.format(len(page.highlights)))
     print()
-'''])
+'''], env={
+    # this is just to prevent demo.py from using real data
+    # normally, it will rely on having my.config in ~/.config/my
+    'MY_CONFIG': mycfg_root,
+    **os.environ,
+})
 
 # that should result in something like this:
 
diff --git a/my/hypothesis.py b/my/hypothesis.py
index 821975b..30229eb 100644
--- a/my/hypothesis.py
+++ b/my/hypothesis.py
@@ -1,13 +1,15 @@
 """
 Hypothes.is highlights and annotations
 """
+from . import init
 
 from .common import PathIsh
 
-import mycfg.repos.hypexport as hypexport
+import my.config.repos.hypexport as hypexport
+from my.config.repos.hypexport import dal
 
-from mycfg import paths
-export_path: PathIsh = paths.hypothesis.export_path
+from my.config import hypothesis as config
+export_path: PathIsh = config.export_path
 
 ###
 
@@ -17,7 +19,6 @@ from .common import get_files, cproperty, group_by_key
 from .error import Res, sort_res_by
 
 
-from mycfg.repos.hypexport import dal
 
 
 # TODO weird. not sure why e.g. from dal import Highlight doesn't work..
diff --git a/my/init.py b/my/init.py
index 99ad837..e923d42 100644
--- a/my/init.py
+++ b/my/init.py
@@ -13,11 +13,18 @@ A hook to insert user's config directory into Python's search path.
 def setup_config():
     from pathlib import Path
     import sys
+    import os
     import warnings
 
-    # TODO use appdir??
-    cfg_dir = Path('~/.config').expanduser()
-    mycfg_dir = cfg_dir / 'my'
+    # not sure if that's necessary, i.e. could rely on PYTHONPATH instead
+    # on the other hand, by using MY_CONFIG we are guaranteed to load it from the desired path?
+    mvar = os.environ.get('MY_CONFIG')
+    if mvar is not None:
+        mycfg_dir = Path(mvar)
+    else:
+        # TODO use appdir??
+        cfg_dir = Path('~/.config').expanduser()
+        mycfg_dir = cfg_dir / 'my'
 
     # TODO maybe try importing first and if it's present, don't do anything?
 
diff --git a/mycfg_template/my/config/__init__.py b/mycfg_template/my/config/__init__.py
new file mode 100644
index 0000000..dd427b6
--- /dev/null
+++ b/mycfg_template/my/config/__init__.py
@@ -0,0 +1,8 @@
+"""
+Feel free to remove this if you don't need it/add your own custom settings and use them
+"""
+
+class hypothesis:
+    # expects outputs from https://github.com/karlicoss/hypexport
+    # (it's just the standard Hypothes.is export format)
+    export_path = '/path/to/hypothesis/data'
diff --git a/mycfg_template/mycfg/repos/.gitkeep b/mycfg_template/my/config/repos/.gitkeep
similarity index 100%
rename from mycfg_template/mycfg/repos/.gitkeep
rename to mycfg_template/my/config/repos/.gitkeep
diff --git a/mycfg_template/mycfg/repos/hypexport b/mycfg_template/my/config/repos/hypexport
similarity index 100%
rename from mycfg_template/mycfg/repos/hypexport
rename to mycfg_template/my/config/repos/hypexport
diff --git a/mycfg_template/mycfg/__init__.py b/mycfg_template/mycfg/__init__.py
deleted file mode 100644
index d2d6356..0000000
--- a/mycfg_template/mycfg/__init__.py
+++ /dev/null
@@ -1,6 +0,0 @@
-class paths:
-    """
-    Feel free to remove this if you don't need it/add your own custom settings and use them
-    """
-    class hypothesis:
-        export_path = '/tmp/my_demo/backups/hypothesis'