diff --git a/setup.py b/setup.py
index 31fc393..0759dad 100644
--- a/setup.py
+++ b/setup.py
@@ -57,6 +57,7 @@ def main() -> None:
                 # todo document these?
                 'logzero',
                 'orjson',  # for my.core.serialize
+                'pyfzf_iter'  # for my.core.denylist
                 'cachew>=0.8.0',
                 'mypy', # used for config checks
             ],
diff --git a/tox.ini b/tox.ini
index dbe9f9c..6e7ca23 100644
--- a/tox.ini
+++ b/tox.ini
@@ -44,9 +44,6 @@ commands =
     pip install cachew
     pip install orjson
 
-    # for my.core.denylist
-    pip install pyfzf_iter
-
     hpi module install my.location.google
     pip install ijson # optional dependency